The world is so saturated with an abundance of options that frankly I have a hard time deciding what OJ to purchase at the grocery store anymore. That's where a good marketing campaign can make all the difference. I'm intrigued by what drives consumers to purchase Tropicana over Minute Maid, and how my efforts as a marketing professional can sway their opinions.
My experience in this field started my Freshman year of college when I got a job at Landmark Apartments as a Leasing Professional. Utilizing both sales and marketing skills, I had to learn how to sell apartments to my fellow peers, and I gained a lot of general professional experience along the way.
I wanted a more specialized role within the marketing sphere however, so I joined the Michigan Advertising and Marketing Club on campus. This is where I learned tactical advertising skills and worked on a team to deliver marketing deliverables to real-life clients.
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marketing
market research member
As a Market Research Member, I worked within the team to plan and execute our client's deliverables. In 2019, our client was IM=X Pilates, and they were having a difficult time identifying and addressing their competitors. In turn, our team created a Client Report (linked below) that outlines competitor and industry analyses, as well as opportunities for the future, to help IM=X Pilates with their success.
account director
Wanting a leadership role in the club, I applied to be an Account Director. This position came with a lot more responsibilities; communication with the client, management of a team, and professionalism within the club. I was ready for it!
My client was Social House South U, a trendy new restaurant in the heart of Downtown Ann Arbor. My team and I worked together all semester to come up with 5 key deliverables, and when COVID struck in mid March, we did not back down. We finished the year strong, and I am still so proud of the work we accomplished. Check out our end of semester presentation to the right for more details.
vice president of marketing
I loved being an Account Director, but when the spot for Vice President of Marketing opened up, it was calling my name. In this role, my main responsibility is to do the marketing for the marketing club. That means running our social media, creating content, hosting social events, designing apparel, and much more. Below you'll find a visual display of the work I've done in this position over the past 3 semesters.
My presentation from when I re-ran for VP of Marketing
MAM's Instagram Profile
A marketing video I created for MAM
More photo content I took and edited for MAM's Instagram
As a leasing professional at Landmark Apartments, I was responsible for much of the general upkeep of the office which included resident emails/phone calls, package requests, etc; however, marketing the property was a large part of the job description as well. I attended multiple housing fairs where I pitched Landmark to prospects, and I toured a plethora of leads around the property and described the leasing process. In addition, I regularly did guerilla marketing on campus and took hundreds of photos for our Social Media pages. Check out the content below.
A couple of housing fairs that I attended
Some guerrilla marketing I did on campus
Instagram posts I contributed to Landmark's Social Media